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Noticias
SI
2021/10/24

Social media audit can be a dreadful process to perform. Yet it’s necessary if you want your social media marketing to succeed. The audit will help you assess the results of your social media activities, discover your strengths and weaknesses, and...


Noticias
SI
2021/10/15

Social-Media-Marketing kann dir dabei helfen, ein engagiertes Publikum dort aufzubauen, wo es bereits seine Zeit verbringt. Gleichzeitig kannst du dir darüber mehrere Traffic-Quellen erschließen, die kontinuierlich Kundschaft anzieht, un...


Noticias
SI
2021/10/11

El mundo del diseño web es cada vez más amplio, pero hay algunas herramientas que destacan por sus facilidades, optimización y el ahorro de tiempo que brindan. 

Tal vez no sabes con cuáles empezar o cuál...


Noticias
SI
2021/10/06

Encontrar las mejores y más nuevas herramientas de marketing digital es una tarea importante para mantener una buena gestión, difusión y crecimiento de tu empresa.

Muchas de las herramientas que están en l...


Noticias
SI
2021/10/06

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. T...


Noticias
SI
2021/10/05

Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so t...


Noticias
SI
2021/09/19

La nueva fiebre digital: hay gente regando plantas virtuales y alquilando Pokémon

La explosión de los llamados juegos NFT también llega con fuerza a España. Miles de usuarios atraídos por el dinero fác...


Noticias
SI
2021/09/17

Find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week g...


Noticias
SI
2021/09/16

Social media audit can be a dreadful process to perform. Yet it’s necessary if you want your social media marketing to succeed. The audit will help you assess the results of your social media activities, discover your strengths and weaknesses, and...


Noticias
SI
2021/09/15

Ein Gastbeitrag von Online-Unternehmer Shabbir Nooruddin

In den E-Commerce einzusteigen, war eine der besten Lernerfahrungen meines Lebens. Was ich beim Managen eines Geschäfts gelernt habe, wäre nur schwer in eine...


Noticias
SI
2021/09/06

How to Create the Best Web Development Strategy for 2022

With around 1.75 billion websites on the internet, out of which 400 million are currently active, the level of competition for clicks and user retention is cut-throat.


Noticias
SI
2021/09/05

In recent years, gamified experiences have become great ways to drive customer engagement. But does gamification really engage customers more? Find the answer here!

Weiterlesen


Noticias
SI
2021/08/18

Was ein Elevator Pitch ist und wann er zum Einsatz kommt

Ein Elevator Pitch ist eine Kurzpräsentation deines Unternehmens. Ein sorgfältig gestalteter Pitch bietet deine Weiterlesen


Noticias
SI
2021/08/18

The last 18 months may be considered a write-off when it comes to comparative analysis of the travel startup landscape.

Companies of all shapes, sizes and ages have faced enormous challenges as their markets have disappeared overnight and any ...


Noticias
SI
2021/08/18

There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.

But that's not the only way to figure out what your customers are saying about your product -- in fact, you c...


Noticias
SI
2021/08/11

Wer seine Produkte oder Dienstleistungen im Internet anbieten möchte, braucht eine passende Lösung, um kostengünstig eine professionelle Webseite zu erstellen. Je nach Ziel des Webseitenbetreibers gibt es diverse Plattformen, die den Aufb...


Noticias
SI
2021/07/28

Einen eigenen Onlineshop zu eröffnen, ist harte Arbeit und erfordert viele Schritte und Entscheidungen, die zur richtigen Zeit getroffen werden müssen.

Um dir zu helfen, haben wir eine umfassende Sammlung für die Gründung e...


Noticias
SI
2021/07/22

Sales, sales, sales! Without them, it is pretty much impossible for any company to survive, grow, or attract funding. Especially for startups, customer acquisition is of high priority, and successful sales teams consistently optimise their sales strateg...


Noticias
SI
2021/07/13

Have you been thinking lately “Damn! XY Startup again logged in the next investment round! Why them? Why not us?”

You might be wondering why ‘those other startups’ get so much more visibility and have already logged in ...


Noticias
SI
2021/07/07

The dreaded website design. Few marketing teams look forward to overhauling their entire site from top-to-bottom, knowing that it’ll be...


Noticias
SI
2021/06/27

¿Alguna vez te has preguntado de qué forma las aplicaciones de inteligencia artificial podrían facilitar, e incluso mejorar, las acciones de marketing digital que llevamos a cabo día a día?

Según McKin...


Noticias
SI
2021/06/22

The digitization of the insurance industry is inevitable but human interaction is still an essential part of the process. Paul Ford, CEO of insurance platform Traffk, explains how the companies that will succeed are those that use data and automation to...


Noticias
SI
2021/06/22

Synthetic media are images, videos, sounds, or any other form of content that have been generated, edited, or enabled by artificial intelligence. In other words, it is content that has been automatically created or edited. This includes hyper-realistic ...


Noticias
SI
2021/06/21

Ah, Facebook organic reach. No other subject in social media marketing has caused as much controversy… or as many headaches.

While the obvious answer is to devote more time and money to paid Facebook ads, there’s still hope for yo...


Noticias
SI
2021/06/20

Consider this - 95% of LGBTQ+ travelers have hidden their sexual orientation on a business trip to protect their safety.

A s...


Noticias
SI
2021/06/16

Suchmaschinenoptimierung ist für Online-Händler von besonderer Wichtigkeit, denn sie hilft Webshops in den Suchergebnissen möglichst weit nach oben zu kommen. Das hohe Ranking erhöht den Traffic und kann Shops somit viele neue Kunden...


Noticias
SI
2021/06/11
  • A way to represent anything unique as an Ethereum-based asset.
  • NFTs are giving more power to content creators than ever before.
  • Powered by smart contracts on the Ethereum blockchain.

Weiterlesen


Noticias
SI
2021/06/03

Der erste Schritt in der Interaktion zwischen Kundschaft und Unternehmen ist fast immer der Klick auf einen Link – ob innerhalb einer Anzeige, der Google-Suchergebnisse oder auf einer Webseite. Kommt es nicht zum entsprechenden Klick, gelangen die...


Noticias
SI
2021/05/19

SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.

In this art...


Noticias
SI
2021/05/18

As the weather heats up and summer moves closer, destinations in the Northern Hemisphere are preparing for the holiday season.

Even if protocols look different and preferences have changed, travelers are ready to go - and they’re ready t...


Noticias
SI
2021/05/17

Mass marketing techniques are no longer as effective as they used to be. Pop-up ads and hard sells are more likely to annoy consumers than attract them. Nowadays, people like to decide whether, when, and how they receive marketing communications.

...

Noticias
SI
2021/05/16

Mit dem raschen Aufstieg der sozialen Medien und der Instant-Messaging-Dienste in den vergangenen fünf bis zehn Jahren wurden E-Mails und E-Mail-Marketing schon 2010 für „tot“ erklärt. Nichtdestotrotz zeigen aktuelle Statistik...


Noticias
SI
2021/05/05

If you run a business that relies on customers purchasing your products, chances are you already have a marketing funnel. 

Beginners might be new to the phrase, but seasoned marketers know that it is virtually impossible to do business wi...


Noticias
SI
2021/05/05

In order to achieve this, we propose 5 steps to build your strategy and approach for success:

1. Development of a Clear Product Strategy

A common mistake made by companies trying to develop a digital sales channel is failing t...


Noticias
SI
2021/04/30

Was bedeutet CAC?

Das Akronym CAC steht für Customer Acquisition Cost, was aus dem Englischen übersetzt Kundengewinnungskosten bedeutet. 

Wichtig: Die CAC beziehen sich nur auf die Kosten von Neukunden und ...


Noticias
SI
2021/02/18

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

It is. In fact, "constant" internet usage among adults increased by 5%...


Noticias
SI
2021/02/16

Social media has become an integral part of every brand’s marketing strategy. If some brands were not paying attention to this medium of communicating and targeting their audience, then this pandemic has forced them not only to pay attention but a...


Noticias
SI
2021/02/16

Consider the media we consume on a daily basis. A stock iPhone suggests various news highlights throughout the day using the “News” app. Apps like News aren’t the only sources for free journalism. Yet, The New York Times’ online ...


Noticias
SI
2021/02/12

Your digital customer experience — the content and quality of all the digital interactions customers have with your business, taken together — is a relatively broad concept with major implications on your company's reputation and bottom line...


Noticias
SI
2021/02/12

El ritmo de los avances tecnológicos progresa a pasos acelerados y la forma de hacer negocios ha cambiado. Por tal razón es importante estar atento a los cambios que se generan para no quedarse atrás en las estrategias empresariales...


Noticias
SI
2021/01/28

In marketing, it seems like the word "brand" is used a lot — the leading brand, off-brand, personal brand ... you get the picture.

But there's often confusion around its meaning in business. What does it entail? Should you hire...


Noticias
SI
2020/11/30

Bei Social Media-Analytics geht es darum, Daten von Ihren Accounts zu erfassen und diese dann zur Leistungsmessung einzusetzen.Wir stellen die verschiedenen Analytics-Lösungen der großen sozialen Netzwerken vor.

Christina Newberry


Noticias
SI
2020/11/24

Wenn Sie bereits Instagram für Unternehmen nutzen, kennen Sie wahrscheinlich schon die zahlreichen Vorteile, die ein Einsatz dieser Social Media-Platt...


Noticias
SI
2020/10/22

Maike Schnell, Götz Gützlaff/Juli 2020

Wer heutzutage wettbewerbsfähig b...


Noticias
SI
2020/04/28

TikTok ist das soziale Netzwerk der Stunde.  Rund 500 Millionen Nutzer verbringen immer mehr Zeit damit, dort kurze Videos von Momenten ihres täglichen Lebens zu teilen. Von Parodien bis hin zu Challenge...


Noticias
SI
2020/04/28

Im Folgenden skizzieren wir die wesentlichen Schritte, um dein stationäres Geschäft online zu bringen. Du wirst lernen, wie du deine Homepage wie dein Schaufenster behandel...


Noticias
SI
2020/04/12

Online accommodation booker Airbnb, which has cut 1,900 employees – 25 percent of its workforce – is providing a showcase for ex-staff in the form of a public talent directory. Laid-off employees can opt ...


Noticias
SI
2020/04/08

Digitale Produkte kann man nicht in den Händen halten, schmecken oder anfassen, aber alle nutzen sie – von Musik über Videos, E-Books bis hin zu Online-Kursen und mehr.

Aufgrund ihrer Popularität und der einfachen Verbreit...