In order to achieve this, we propose 5 steps to build your strategy and approach for success:
If you run a business that relies on customers purchasing your products, chances are you already have a marketing funnel.&nbs...
Das Akronym CAC steht für Customer Acquisition Cost, was aus dem Englischen übersetzt
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If you run a business that relies on customers purchasing your products, chances are you already have a marketing funnel.
Beginners might be new to the phrase, but seasoned marketers know that it is virtually impossible to do business wi...
A common mistake made by companies trying to develop a digital sales channel is failing t...
Das Akronym CAC steht für Customer Acquisition Cost, was aus dem Englischen übersetzt Kundengewinnungskosten bedeutet.
Wichtig: Die CAC beziehen sich nur auf die Kosten von Neukunden und ...
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, "constant" internet usage among adults increased by 5%...
Social media has become an integral part of every brand’s marketing strategy. If some brands were not paying attention to this medium of communicating and targeting their audience, then this pandemic has forced them not only to pay attention but a...
Consider the media we consume on a daily basis. A stock iPhone suggests various news highlights throughout the day using the “News” app. Apps like News aren’t the only sources for free journalism. Yet, The New York Times’ online ...
Your digital customer experience — the content and quality of all the digital interactions customers have with your business, taken together — is a relatively broad concept with major implications on your company's reputation and bottom line...
El ritmo de los avances tecnológicos progresa a pasos acelerados y la forma de hacer negocios ha cambiado. Por tal razón es importante estar atento a los cambios que se generan para no quedarse atrás en las estrategias empresariales...
In marketing, it seems like the word "brand" is used a lot — the leading brand, off-brand, personal brand ... you get the picture.
But there's often confusion around its meaning in business. What does it entail? Should you hire...
Bei Social Media-Analytics geht es darum, Daten von Ihren Accounts zu erfassen und diese dann zur Leistungsmessung einzusetzen.Wir stellen die verschiedenen Analytics-Lösungen der großen sozialen Netzwerken vor.
Christina Newberry
Maike Schnell, Götz Gützlaff/Juli 2020
Wer heutzutage wettbewerbsfähig b...
TikTok ist das soziale Netzwerk der Stunde. Rund 500 Millionen Nutzer verbringen immer mehr Zeit damit, dort kurze Videos von Momenten ihres täglichen Lebens zu teilen. Von Parodien bis hin zu Challenge...
Im Folgenden skizzieren wir die wesentlichen Schritte, um dein stationäres Geschäft online zu bringen. Du wirst lernen, wie du deine Homepage wie dein Schaufenster behandel...
Online accommodation booker Airbnb, which has cut 1,900 employees – 25 percent of its workforce – is providing a showcase for ex-staff in the form of a public talent directory. Laid-off employees can opt ...
Digitale Produkte kann man nicht in den Händen halten, schmecken oder anfassen, aber alle nutzen sie – von Musik über Videos, E-Books bis hin zu Online-Kursen und mehr.
Aufgrund ihrer Popularität und der einfachen Verbreit...
This article ide...