Business Intelligence

Business Intelligence (BI), Business Intelligence are the processes and platforms that are required to offer a computer solution that can be used to analyze how an institution or a company works. This knowledge makes it possible to optimize this process through structural decision-making. In this way, business intelligence relies heavily on big data for data analysis and development.

Our solutions:

- Analysis and processing of BIG DATA, financial and operational reporting, modeling and multidimensional analysis, management control.

- Experience in commercial intelligence, sales, categories, planimetry and trade marketing.

- Experience in relational databases: requirement analysis for relational data models, query optimization, creation of stored procedures and functions, triggers.

-Design and implementation of data models as well as data extraction and transformation processes. I take care of Tableau software, installation, configuration and administration of SQL Server, Analysis Services (OLAP and table models, integration service, reporting service, installation and configuration of Tableau Server, creation of visualizations, development of extracts with Tableau Desktop 10) .

- Integration of DATA MARTS and table models.

- Implementation of a business intelligence portal.

- Data warehouse implementation.

- Analysis of the data collected and generation of predictive data.

- Integration of internal and external sources of information

- Development of information cubes.

- Data mining tolos

Big data marketing.

Business intelligence plays a very important role in managing the data offered by big data marketing. It is a set of methods and technologies that can be used to analyze, extract, and convert data into useful information to help you achieve your goal. This information can be used to develop various strategies that adapt to the needs of each company. This is a great opportunity for businesses, as there are more ways to communicate with customers without directly interfering with the navigation of users who also provide businesses with a lot of information about a sale. a form or your own navigation.

Consumers or users surf the Internet every day and leave a lot of information about their identity, interests, hobbies, preferred places to buy, document, etc. All this information or business intelligence is saved and software and techniques allow you to create different profiles with infinite profiles Create information about users.

But not everything stays here, companies have always wanted to know the consumer in full, to be able to offer what they need while a need arises, and when we talked about “Owned Data” earlier, now with The Big Data Slump The only difference between the two is the maturity of the latter, since big data was born recently and there are still many strategies to try to test its effectiveness.