Inbound marketing is a method that consists of gaining valuable experiences that have a positive impact on people and your company. As? You attract interested parties and customers to your website through useful and relevant content. Once on your website, interact with them through conversation tools such as email and chat, and promise them long-term value. After all, you are happy to position yourself as a consultant and expert who understands your needs and cares about your success.
Unlike traditional marketing, you don't have to strive to attract potential customers with inbound, because by creating content that is tailored to the problems and needs of your ideal customers, you gain qualified prospects and trust and credibility for building your customers Company Source: HUBSPOT
The inbound method is based on winning potential customers, interacting with them, and delighting them to promote the growth of a brand that creates value and creates trust. As technology advances, the inbound methodology forms the basis for creating a more useful and humane way of doing business. It's a better way to market, sell, and help customers. As we all know, what is positive for the customer is also good for the company, so that your company can grow better in the long term.
The inbound methodology consists of three phases: attract, interact, and delight. Inbound companies use this method to build trust, credibility, and motivation. It's about creating added value at every stage of the buyer's journey.